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March Newsletter - Google's Philosophy
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Our mission is : "To assist ordinary people to become extraordinary internet marketers ."
Having an unlimited pages website which you can manage 100% yourself is key to being an internet marketer. Another factor is understanding how search engines work. Most often it is best to hear it from the horse's mouth.
Below is take from Google's own website and it is Google's current philosophy. Serious internet marketers should get into a habit of studying trends, do's and don'ts etc. Now that you have a CMS website it makes sense to have more knowledge.
Ten things we know to be true
“The perfect search engine,” says co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” When Google began, you would have been pleasantly surprised to enter a search query and immediately find the right answer. Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time.
But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they’re at a desk in Boston or on a phone in Bangkok. We’ve also taken the lessons we’ve learned from search to tackle even more challenges.
As we keep looking towards the future, these core principles guide our actions.
We first wrote these “10 things” several years ago. From time to time we revisit this list to see if it still holds true. We hope it does–and you can hold us to that. (September 2009)