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2013-04-19
SEO Course Johannesburg


I received this email about a SEO and Internet Marketing course to be presented. SEO stands for Search Engine Optimisation. I am uploading this email so that those who wish to attend higher level SEO (Google) training can know what SEO is about and what you can expect to pay for such a course.

I will be presenting a Kwikwap Training Session on 20 April 2013 and I want people to appreciate that even though we will start with "How Google Works" that this topic in itself can take days to master.

And for those wishing to become SEO Experts, this is the route for you.

Our clients focus on some structured basics and on adding usefull relevant content to their websites.

The SEO then just magically happens. cool

 

Interactive Direct presents
A Gentle Introduction to SEO & Internet Marketing

Dear Francois

It's 2013, do you know where your prospects are?

They're searching online. If they can't find you... they will find your competitors.

Attend this valuable workshop and gain insights into the new wave of online marketing

Internet marketing and search engine optimisation is the marketing trend of the future and also the here and now.

This valuable workshop will give you a range of tips and techniques as well as vital strategies for your company's online marketing effort.

The topics that will be covered by the course are:

1.
 
What is SEO/Internet marketing (Definition(s), high level touching on concepts such as 
website, traffic, search engines, results)
2.
 
Why SEO? (Importance of the internet, increase in internet users, stats showing sites 
with and without SEO)
3. Components of SEO:
  a.
 
Closer look at traffic (local vs international, targeted vs untargeted, importance of Search engines/Google, difference between paid and natural search)
  b. How do search engines work (spiders/bots, history of google, importance of linking, Page Rank)
  c. On-Site and Off-site optimisation (what we mean by that)
  d. Importance of a search engine friendly website (use of flash, javascript, frames, unfriendly URLs)
4. Steps to SEO
  a. Keyword research (what are keywords, what tools to use - just high level)
  b. On site optimisation (title tags, meta tags, URLs, Content)
  c. Off-site optimisation (Link building - directories, articles, web 2.0 properties)
5. Conclusion

You need to clearly state your dietary requirement.

Click here to register

Date: 15th August 2013
Time: 08:30 - 16:30
Venue: AstroTech Conference Centre, Johannesburg
Fee: R2 625.00 per person (Excl VAT)

The Problem:

You met with a webmaster, spent lots of hours providing information and content, and probably paid a lot of money to have your site designed. 

You have perhaps even tweaked your site a little, paid for some online advertising, and put your site name in all your letters, ads, and business cards. But your web site is still not generating very much traffic and it is nearly impossible to find your site for important keywords in a Google search. The bottom line result is that your dream of expanding your business on the World Wide Web has fallen far short of your initial expectations. In summary, web traffic and sales have been disappointing!

Future Dates:

  • 4 December 2013

Internet Marketing is not magic and with a few hours of targeted instruction about Search Engine Marketing and Search Engine Optimisation you can understand where to spend your time and resources marketing your web site. 

Acquiring top position on search engines is not an overnight process but our internet marketing seminar allow's you to make an immediate impact on your search ranking with very simple changes and build a plan of attack to climb to the top of Google. This seminar is in plain english and not Webmaster, HTML, Java, or computer Geek language. When you understand the basics of Internet Marketing and learn what search engines want to see on your site, you can feed them exactly what they want. The best looking web sites do not help a business if customers cannot find them. Learn how to market your web site, gain top placement in search engines, drive targeted traffic to your web site, and increase your online sales.

Click here to register

About The Presenter

Christine Anderssen is one of the recognized authorities in the field of Joomla Application Development, Web Design and Internet marketing in South Africa.

After graduating from Hoerskool Linden with 6 distinctions, she registered for a Bachelor of Science Degree majoring in Mathematical Science at Rand Afrikaans University. While the prevailing political climate in South Africa in the 1980s was a tumultuous one for students, Christine graduated successfully in 1986. Whilst pursuing her career in Software Development, Project Management and various IT Related fields, she continued with post-graduate studies and obtained an honours degree Cum Laude at UNISA and a Masters Degree at WITS University as well as a BA degree in Philosophy and Classical Culture.

Christine pursued a career in Software Testing and Analysis at companies such as Standard Bank and Eskom before starting her own specialist Jooma! Web Design Agency, Tailormade 4 You.

Click here to register


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