Pool Shops or Retail Swimming Pool Stores need to get online and need to get online fast in an industry which is facing continuous threats from mass stores and online stores offering products at discounted prices.
Welcome to our presentation to Specialist Retailers (Pool Shop Owners)
Our presentation will cover:
1.) The need for specialised retailers to be present and searchable in a digital market place.
2.) How Search Works / The need for a website that is current and constantly updated.
3.) Links to and from your website.
4.) Social Media: Importance, relevance , do's and dont's.
1.) The need for specialist retailers to have an online presence:
Google was founded on 4 September 1998 - 17 years ago read more...
Google has become a verb used by 11 year olds
Keyword planner - estimation of monthly searches
Example : Centurion Pool Shop (www.elenespools.co.za)
Google Webmaster Results
Websites are affordable due to technological advances and easy to manage
Every business needs a website. In preparation for this presentation I have focused on Specialist retailers / Pool Shop Owners because I was asked to do so. My presentation will however be focused on what you have control over. Your website, your Social Media Marketing.
How much is one new client worth to a pool shop owner? That is a returning client.
I asked Tony de Beer the same question and he answered me the following:
" Typically a pool shop could expect that a returning customer will be worth a follows:
1. Client chemical pool care products probably - around R200 - R400 per month - 8-10 months per year
so lets just say R300 x 10 = R3000 x min. 33% margin - R1000 gross.
2. Client accessories / equipment replacements (i.e. pool cleaner / pump / filter / chlorinators etc) if he replaces once every 4-5 years would mean 1 item per year and thus R2000 - R4000 once year.
so lets just say R3000 x 1 = R3000 x min. 33% margin - R1000 gross.
3. Client will have repair work to be done at least once every 2 -3 years - R2000 - R4000 once off.
so lets just say R3000 x 1 = R3000 x min. 50% margin - R1500 gross.
If the client prefers regular weekly maintenace the one could add around R400 - R500 per month - 12 months per year
so lets just say R450 x 12 = R5400 x min. 50% margin - R2700 gross.
So on average regular returning customer could be worth R3500 and if he made use of regular cleaning services up to R6000 per annum.
The monthly cost of a Kwikwap Website is R150. Initial fees vary between R0 and R3,500.
You only need to get 1 new client per annum to break even.
2. How Search Works / Top 3-5 SEO Mistakes webmasters make
Google and other search engines are as logical as debits and credits. Algorhytms , more than 200 of them. These videos discuss the most important ones:
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2. Definitions and interpretation
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terms means the terms, consisting of:
any other relevant specific terms, policies, disclaimers, rules and notices agreed between the parties, (including any that may be applicable to a specific section or module of the website);
we, us, or our means Buddy Web Design, the owner of the website. It includes our officers, agents, employees, owners, co-branders and associates where the terms limit or exclude our liability;
you or your means any visitor to this website, including any other person, website, business or agent (including any virtual or robotic agent) associated with the visitor.
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7.6 Severability. Any term that is invalid, illegal or cannot be enforced must be regarded as deleted. The remaining terms continue as intended.
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We collect certain information:
when you contact us on our website;
from your web browser;
from cookies we may send to your computer and from web beacons on our website to track how you use our website and to try and give you a personalised experience; and
optional information, that you provide when you upload or download content from our website.
We may use your information:
to send you send administrative messages and email updates to you regarding the website;
for marketing purposes;
targeted content in certain, specified instances.
We might disclose your information in the specific circumstances mentioned in this policy.
Our hosting company will host your website in a secure server environment.
5. Your choices
You can turn off cookies in your browser; or
You can opt-out of marketing communications with us.
6. Contact us
You can contact us with privacy related questions at firstname.lastname@example.org address
This policy applies to all visitors to our website (`you` and `your`).
8. Purpose of this policy
We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way we collect, store, use, and protect information that can be associated with a specific natural or juristic person and can be used to identify that person (`personal information`). Personal information:
certain information collected when you contact us (see below); and
optional information that you voluntarily provide to us (see below).
information that has been made anonymous so that it does not identify a specific person;
permanently de-identified information that does not relate or cannot be traced back to you specifically; and
non-personal statistical information collected and compiled by us and information that you have provided voluntarily in an open, public environment or forum including (without limitation) any blog, chat room, community, classifieds or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute Personal Information subject to protection under this policy.
9. Acceptance of terms
By using this website you are deemed to have read, understood, accepted, and agreed to be bound by these terms.
10.1 On registration. Once you contact us on our website, you will no longer be anonymous to us as you will provide us with personal information.
10.2 Collection from browser. We automatically receive and record internet usage information on server logs from your browser (`usage information`).
We use Remarketing with Google Analytics to advertise online.
Third-party vendors, including Google, show your ads on sites across the Internet.
Lead Find and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to this website.
Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
10.4 Web beacons. Our website may contain electronic image requests (called a `single-pixel gif` or `web beacon` request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website.
10.5 Recording calls. We will monitor and record telephone calls that you make to our call centre, unless you specifically request us not to.
10.6 Optional details. You may provide information on a voluntary basis (`optional information`). This includes content or product that you decide to upload or download from our website or otherwise use any optional features and functionality of the website.
10.7 Purpose for collection. We may use any optional information provided by you for such purposes as indicated to you at the time you agree to provide such optional information.
11. Consent to collection
We will obtain your consent to collect personal information:
in accordance with applicable law; and
at the time you provide us with any optional information.
We may send administrative messages and email updates to you regarding the website. In some cases, we may also send you primarily promotional messages. You can choose to opt-out of promotional messages.
13.1 Sharing. We may share your personal information with:
other divisions or companies within the group of companies to which we belong; and
13.2 Regulators. If you contact us regarding your experience with using any of our products, we may disclose your personal information as required by law or governmental audit.
13.3 Law enforcement. We may disclose personal information if required:
by a subpoena or court order; or
to comply with any law.
13.4 Marketing purposes. We may disclose aggregate statistics (information about the customer population in general terms) about the personal information to advertisers or business partners.
13.5 Employees. We may need to disclose personal information to our employees that require the personal information to do their jobs.
13.6 Change of ownership. If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.
14. Security of personal information
Our hosting company will host our website in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities.
15. Retention of personal information
We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless:
retention of the record is required or authorised by law; or
you have consented to the retention of the record.
During the period of retention, we will continue to abide by our non disclosure obligations and will not share or sell your personal information.
We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.