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Newsletter / Blog

2022-05-31
June 2022 Newsletter

You are receiving this monthly newsletter because of our recent and past interaction regarding getting a website from us. Should you no longer wish to receive a newsletter then you may unsubscribe using the link below.

Our first newsletter/blog entry was posted on this website 12 years ago. (On 8 June 2010.) That's quite amazing! Scrolling down past newsletters for the last 10 years we noticed that the recipe has remained the same and that our prices seem to have not increased that much over the years.

Today sees once again a massive increase in the price of fuel. There seems to be a definitive correlation to an increase in online shopping when fuel prices rise the way it has. To enable online shopping with Kwikwap software requires a few clicks in your website's management portal. Most clients take 30 minutes of guidance before they are able to manage their website's content 100%. Because there is some coding and skilled graphics involved with our website builder the design bit is not taught to our clients like in the early days of our software.

In order to get something in life, you have you give something in life.

The topic of this month's newsletter/blog is how to invest between 1-3 hours per month, spending time on the content of your website, to improve organic search results as well as spending time getting other websites linking to your website (improving your page rank) and why you should consider advertising with Google to get more business.

Improving the content of your website.

Let's have a look at what a person can do once you have a website in order to get ahead, or stay ahead, of the competition.

1.) Write a monthly newsletter or blog to your mailing list.

It's difficult to write a monthly blog on a boring topic such as web design and we simply do not have the creative juices every month to do so but it seems this month we do. We have decided to spend at least 3 hours per month on our own website ( on-site SEO) as well as on other resources like our Google maps / Google business page (off-site SEO) or getting other websites to link to our website. We use Kwikwap software to send out our monthly newsletter. Our forms and surveys module allows to automatically send an email to a prospective client, as well as ad them to our monthly mailing list.

2.) Get more testimonials or Google my business reviews

It should be a habit to ask new and existing clients ( Hopefully happy clients) for a review. We ask our clients to give us a positive review on our Google my business page. (Google my business is free and easy but very important when you are hoping to be found by local clients.). These days Google my business says we have been been in business for 10+ years, a strong value proposition.

See our Google my business FAQ section on how to ask for more reviews.

3.) Develop your FAQ section on your website

In the normal course of business, people will ask you questions via email. Instead of only replying via email also include those questions and answers in the FAQ section of your website. It should become a habit. Time spent on writing unique quality fresh content on your websites like a newsletter or a blog increases the chance of more pages on your website being included in Google's index. This time spent is an investment in the advertising and marketing of your business. It's difficult to quantify but probably the single biggest reason people approach us for a website.

4.) Update your portfolio page / write a blog on your current and recent projects

It should become a habit (and with your smartphone or camera it is easy) to take photographs of your current and recent work. You can include that on the portfolio section of your website/past projects page. This same information can also be useful to share on your Facebook or Instagram pages.

5.) Upload gallery pics - WITH DESCRIPTION

With description is written in capital letters because it is important in order to improve search results that words are added. Adding a few pictures every month with a short story of each photograph can be a useful tool to improve your website's performance.

Above 5 points are ways to improve the content on your website. If the content of your website is of a good standard your website may receive backlinks from other websites referencing your website. That will improve the page rank of your website.

Other important monthly things to do with regards to your website

1.) Run a monthly SEO check

There are free online SEP checkers on the internet which take a look at a few key metrics. The most important metric is your page headings.

2.) Revisit the most important basic website text

Consider your website's basic business info (Page headings), the introductory paragraphs of your website's important pages, and the headings on your website.

3.) Use Google search console and Google Analytics

These tools provide insights into your website's actual results and are free resources provided by Google. They are not difficult to learn.

Good Adwords / Facebook Advertising

Working on your website's content, and getting back-links takes time and effort. We are using tools provided by Google and Facebook, billion-dollar companies. These companies designed a system that can give you free exposure but their main offering is that of advertising. If you consider that your time is also a valuable commodity (time is money) then you will realise that perhaps the answer lies in going straight toward Google or Facebook Advertising. We can assist with both.

This website's newsletter describes what we do when we do a Kwikwap Website SEO audit for a client. It's a process that requires time. Kwikwap website owners can do these things themselves or schedule a monthly or six-monthly-hour meeting for a website checkup with us.

We hope everybody has a great month of June and survives the general inflation increases that will follow the fuel price hike.

Francois 074 547 0221

Melanie 081 828 3402

Link

Hits to date:

Kwikwap Website Consultant: WWW. Buddy Web Design . CO.ZA

Terms and Conditions

Website consultant: WWW. Buddy Web Design . CO.ZA
Email: francois@kwikwap.co.za
Cell number: 081 828 3402

1. Introduction
These are the general terms of the relationship between you (website visitor) and us (website owner). The terms cover all use of this website. You agree to the terms by visiting and using this website.
2. Definitions and interpretation
2.1 Definitions. In the agreement:
terms means the terms, consisting of:
these terms of use; and any other relevant specific terms, policies, disclaimers, rules and notices agreed between the parties, (including any that may be applicable to a specific section or module of the website); we, us, or our means Buddy Web Design, the owner of the website. It includes our officers, agents, employees, owners, co-branders and associates where the terms limit or exclude our liability; you or your means any visitor to this website, including any other person, website, business or agent (including any virtual or robotic agent) associated with the visitor.
2.2 Conflict. If the meaning of any general term conflicts with any other relevant specific term, the specific term will apply. Specific terms apply to a specific section of the website or have been specifically agreed between you and us.
3. Use of this website
3.1 Licence. We grant you a limited licence to use this website on these terms. We may cancel your licence at any time for any reason. Your licence is automatically cancelled if you do not get our written permission before using this website in a way these terms do not allow.
3.2 Breach. If you breach any of the terms or infringe any other person's rights (including copyright), we may cancel your licence, block you from using the website, claim specific performance or damages against you and take any other steps the law allows, without affecting our rights.
3.3 Framing. You may not frame this website or any of its pages.
3.4 Linking. You may only link to the home page of this website. You may not deep link (link to any other page) or link in any way that could suggest that we endorse or support you, or that you have any rights in our website or intellectual property.
3.5 Virtual agents. You may not use any technology (including spiders, crawlers, bots and similar virtual agents) to search or gain any information from this website.
4. Your capacity
4.1 Capacity and agreement. You promise that you may visit this website and agree to the terms because you are: are at least 18 (or regarded as legally adult), and have the legal right and capacity to do so; or are not 18 yet, but have permission from your parent (or legal guardian) to do so.
4.2 Accurate information. You promise that you will give only accurate information to us and this website.
5. Intellectual property
5.1 Ownership. Except as provided to the contrary in the agreement, all right, title, interest, and ownership (including all rights under all copyright, patent, and other intellectual property laws) in, to or of this website are our sole property or will vest in us or a third party licensor. All moral rights are reserved.
5.2 Trademarks. Our logo and sub-logos, marks, and trade names are our trademarks and no person may use them without permission. Any other trademark or trade name that may appear on our marketing material is the property of its respective owner.
5.3 Restrictions. Except as expressly permitted under the agreement, the website may not be: modified, distributed, or used to make derivative works; rented, leased, loaned, sold or assigned; decompiled, reverse engineered, or copied; or reproduced, transferred, or distributed.
6. Limits to our liability
6.1 You use this website at your own risk. We provide the website `as is`. We do not give any express or implied warranty or make any other promise about this website. For example, we do not warrant that it is good quality, fit for any particular purpose, accurate, complete, up-to-date, legally effective or secure. We also do not warrant that it is free of latent defect, errors, malicious software or infringing content, or that you will have quiet or uninterrupted use of it.
6.2 You indemnify us. You indemnify (or promise to protect) us against any claim, demand, loss, damage, cost, or liability (including reasonable attorneys' fees) related to your use of this website.
6.3 Faults. We will do our best to fix any fault in this website as soon as reasonably practical after we find out about it. This is the limit of our responsibility and liability for any fault in the website.
6.4 Direct damages limited. If the previous clause does not apply for any reason, our maximum liability to you for all claims for direct damages is R100. This limit applies whether a claim is based on contract, delict (tort) or any other legal cause of action.
6.5 No liability for indirect damages. We will never be responsible for any indirect or consequential damages or losses, even if we should have foreseen them. These may include any loss of profit, loss of goodwill, loss of use or damages related to lost or damaged data.
6.6 Other website. We are not responsible for anyone else's website.
7. General
7.1 Entire agreement. The terms are the entire agreement between the parties on the subject.
7.2 Changes to website. We may change or stop publishing this website without notice and will not be responsible for any consequences.
7.3 Changes to terms. We may change the terms by placing a notice on this website. If you do not agree with the change, you must stop using this website or the changed terms will apply to you.
7.4 Facts about website. If an administrator of this website signs a letter confirming any fact related to the website, that letter is conclusive proof of its contents. These may include the version of the terms that apply to any dispute, or what content or functions the website had at a particular time or date.
7.5 Waiver. We do not ever waive (give up) our rights, even if we allow you any favour or extension of time, or we delay enforcing our rights against you.
7.6 Severability. Any term that is invalid, illegal or cannot be enforced must be regarded as deleted. The remaining terms continue as intended.
7.7 Law and jurisdiction. South African law and conditions (such as time and date) govern the terms. Only the South African courts may decide any dispute about the terms.

Privacy Policy
1. Collection We collect certain information: when you contact us on our website; from your web browser; from cookies we may send to your computer and from web beacons on our website to track how you use our website and to try and give you a personalised experience; and optional information, that you provide when you upload or download content from our website.
2. Use We may use your information: to send you send administrative messages and email updates to you regarding the website; for marketing purposes; targeted content in certain, specified instances.
3. Disclosure We might disclose your information in the specific circumstances mentioned in this policy.
4. Security Our hosting company will host your website in a secure server environment.
5. Your choices You can turn off cookies in your browser; or You can opt-out of marketing communications with us.
6. Contact us You can contact us with privacy related questions at francois@kwikwap.co.za address
7. Audience This policy applies to all visitors to our website (`you` and `your`).
8. Purpose of this policy We respect your privacy and take the protection of personal information very seriously. The purpose of this policy is to describe the way we collect, store, use, and protect information that can be associated with a specific natural or juristic person and can be used to identify that person (`personal information`). Personal information:
8.1 includes certain information collected when you contact us (see below); and optional information that you voluntarily provide to us (see below).
8.2 excludes information that has been made anonymous so that it does not identify a specific person; permanently de-identified information that does not relate or cannot be traced back to you specifically; and non-personal statistical information collected and compiled by us and information that you have provided voluntarily in an open, public environment or forum including (without limitation) any blog, chat room, community, classifieds or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute Personal Information subject to protection under this policy.
9. Acceptance of terms By using this website you are deemed to have read, understood, accepted, and agreed to be bound by these terms.
10. Collection
10.1 On registration. Once you contact us on our website, you will no longer be anonymous to us as you will provide us with personal information.
10.2 Collection from browser. We automatically receive and record internet usage information on server logs from your browser (`usage information`).
10.3 Cookies. When you access our website we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer to collect certain usage information. We use information gathered by cookies to improve the website. Please note that some of our business partners (e.g. advertisers) use their own cookies or widgets on our website. We have no access to or control over them. Information collected by any such cookie or widget is governed by the privacy policy of the company that created it, and not by us. We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show your ads on sites across the Internet. Lead Find and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to this website. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
10.4 Web beacons. Our website may contain electronic image requests (called a `single-pixel gif` or `web beacon` request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website.
10.5 Recording calls. We will monitor and record telephone calls that you make to our call centre, unless you specifically request us not to.
10.6 Optional details. You may provide information on a voluntary basis (`optional information`). This includes content or product that you decide to upload or download from our website or otherwise use any optional features and functionality of the website.
10.7 Purpose for collection. We may use any optional information provided by you for such purposes as indicated to you at the time you agree to provide such optional information.
11. Consent to collection We will obtain your consent to collect personal information: in accordance with applicable law; and at the time you provide us with any optional information.
12. Use We may send administrative messages and email updates to you regarding the website. In some cases, we may also send you primarily promotional messages. You can choose to opt-out of promotional messages.
13. Disclosure
13.1 Sharing. We may share your personal information with: other divisions or companies within the group of companies to which we belong; and an affiliate, in which case we will seek to require the affiliates to honour this privacy policy.
13.2 Regulators. If you contact us regarding your experience with using any of our products, we may disclose your personal information as required by law or governmental audit.
13.3 Law enforcement. We may disclose personal information if required: by a subpoena or court order; or to comply with any law.
13.4 Marketing purposes. We may disclose aggregate statistics (information about the customer population in general terms) about the personal information to advertisers or business partners.
13.5 Employees. We may need to disclose personal information to our employees that require the personal information to do their jobs.
13.6 Change of ownership. If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal information migrating to a new owner, you may request us to delete your personal information.
14. Security of personal information Our hosting company will host our website in a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorize access to personal information only for those employees who require it to fulfil their job responsibilities.
15. Retention of personal information
We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless: retention of the record is required or authorised by law; or you have consented to the retention of the record. During the period of retention, we will continue to abide by our non disclosure obligations and will not share or sell your personal information.
16. Limitation We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.
17. Enquiries If you have any questions or concerns arising from this privacy policy or the way in which we handle personal information, please contact us.

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